  Lacoste
Lacoste is a high-end clothing brand founded by Rene Lacoste, a famous French tennis player. Rene Lacoste wore a white, short-sleeve shirt he created himself when he won the 1926
U.S. Open championship. It was made of a light knitted fabric called "jersey petit pique", a material that repels moisture. His friend Robert Georges drew Lacoste a crocodile, which led Lacoste to embroider the icon on the blazer he wore on the courts. After retiring from tennis, he founded La Societe Chemise Lacoste in 1933 with Andrew Gillier, the president of the largest French knitwear manufacturing firm. They started out manufacturing the popular white shirt the Lacoste wore in the courts. In 1951, they introduced colored shirts. In 1963, Lacoste's son, Bernard, took over the company and raised its sales. The company also offers footwear, perfume, leather goods, watches, tennis shirts and eyewear; among others.
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