  Alterna
Alterna is known for being first at many by creating ground breaking formulas and producing luxury hair care products. All while shaping the future of hair care by always taking one step further ahead of technology. In 1997 Alterna became the first hair care company to create products using THC-free Hemp Seed Oil. Always being ahead of the game, Alterna also became the first to begin the trend against anti-aging hair with their Caviar line. Alterna also prides themselves in creating such luxurious products like the White Truffle Luxury line which is formulated with pure Italian White Truffle Oil, an expensive and decadent ingredient, showing that they are always taking a step further to provide the best hair care possible.
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